Consumption upgrading is reshaping the dietary supplement sector. Consumer needs have evolved from basic nutrition to personalized, scenario‑based, and premium solutions—shifting from passive intake to proactive wellness. Brands must abandon one‑size‑fits‑all approaches. Young professionals want anti‑fatigue and sleep support; seniors seek cardiovascular and joint health; fitness enthusiasts need protein and recovery; postpartum women require blood conditioning; others demand natural, organic, or custom‑tailored formulas.
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